Switches on page caching, browser caching, compression and lazy loading the instant you activate the free plugin, while leaving cart, checkout and account pages untouched before you configure anything. It labels its headline 890ms-to-30ms comparison as illustrative, not a measurement, and says results depend on your own hosting, theme and plugin mix. The free tier covers page and browser caching; preloading, CSS/JS delay, image compression and database cleanup schedules are Pro, from $59 a year.

What holds up
- +Admits its 890ms-to-30ms example is illustrative, not a real measurement
- +Leaves cart, checkout and account pages alone by default, before any configuring
- +Free forever on unlimited sites, with page caching working from activation
Mind the limits
- −Preloading, CSS/JS delay, image compression and DB cleanup schedules are Pro-only, from $59/yr
- −Even its own demo timing is labelled illustrative, so real gains vary site to site
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