Figo checks competitors' Google, Meta and TikTok ads, new pages and blog posts, rankings, traffic and social posts every week, then writes a plain-English summary of what changed and what to do about it, instead of a dashboard you interpret yourself. It's built for agencies (one branded briefing per client workspace), marketing teams, and small businesses who want a Monday email with nothing to log into. Pricing isn't shown on the page itself, only linked separately.
What holds up
- +Turns raw competitor data into a plain-English 'what to do about it' note weekly
- +Agencies get one branded briefing per client workspace with their own logo
- +Tracks Google, Meta and TikTok ads plus organic pages and social posts in one list
Mind the limits
- −Pricing isn't shown on the landing page — you have to click through to see it
- −Weekly checks mean a same-day competitor move won't show up until the next briefing
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