Why Didn't They Buy?
Scores a website's conversion friction from public evidence, then names the exact fix per finding.
Why Didn't They Buy? crawls a website's public pages and runs rule-based checks across clarity, trust, offer, and conversion paths, then returns a score with each point traced to a specific observed finding, a confidence level, and a recommended fix. The free tier gives an overall score plus 3-5 top findings; the €9 one-time report adds every finding, a journey analysis, and a seven-day action plan. It states plainly that the diagnosis reflects visible page signals and best practices, not actual visitor behavior, and that AI plays no role in the free score.
What holds up
- +Every score point traces to a named, observable finding — not just a number like 67/100.
- +One-time €9 report, no subscription — a manual agency audit typically costs hundreds of euros.
- +States its confidence (high, medium, low) per finding instead of hiding uncertainty.
Mind the limits
- −Free tier caps out at 3-5 findings — the full list needs the €9 report.
- −Based on public page signals only — it doesn't measure how real visitors actually behave.
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